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Send email campaigns and measure open rates, click-through rates, and delivery analytics.
SalesWhiz lets you use email as a campaign delivery channel alongside WhatsApp broadcasts. Email campaigns are ideal for detailed newsletters, promotional content, and audiences who prefer email communication.
Email campaigns support open tracking and click-through tracking — SalesWhiz records when recipients open the email and which links they click, giving you engagement analytics beyond simple delivery counts.
Before creating an email campaign, ensure your email settings are configured (SMTP or SendGrid). See the Email Settings guide for setup instructions.
Open the Campaigns section and click Create Campaign.
Choose Email as the delivery channel. This requires an email address on record for each contact.
Select from your saved email templates or compose a new message. Email templates support full HTML.
Write a compelling subject line — this is the most important factor in email open rates.
Choose contact groups whose members have email addresses. Contacts without an email address are automatically skipped.
Send immediately or schedule for a specific time.
SalesWhiz embeds an invisible tracking pixel in each campaign email. When a recipient opens the email, their email client loads the pixel, registering an open event.
Open tracking data appears in the campaign analytics view. Note that some email clients (Apple Mail Privacy Protection, some corporate firewalls) may block pixel tracking, which can cause open rates to appear lower than actual.
Tracked data: Open count per recipient, first open timestamp, and subsequent open count.
All links in your campaign emails are automatically wrapped with a tracking redirect. When a recipient clicks a link, SalesWhiz records the click event before transparently forwarding them to the intended URL.
Click data shows: which links were clicked, how many times, and by which recipients. This helps you understand which calls-to-action resonate.
After sending, the campaign detail page shows a complete analytics summary:
Number of emails successfully accepted by the recipient mail server.
Number of unique recipients who opened the email.
Number of unique recipients who clicked at least one link.
Emails that could not be delivered (invalid address or full inbox).
Opened ÷ Delivered × 100. Industry benchmark: 20–30%.
Clicked ÷ Delivered × 100. Industry benchmark: 2–5%.